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Modest Prom Dresses: What's popular this year and how to buy online.

What's hot in modest prom dresses for the 2007 prom season? Read this exclusive interview of two popular modest prom dress websites, including "Twelve Tips for that Perfect Modest Prom Dress" from Sydney's Closet.

In 2007, those seeking modest prom dresses, or brides maids dresses, have more selection than ever before.

What are your best selling dresses this year 2007? Tea-Length dresses have been popular this year, but I've found that year after year the majority of girls like the long fluffy ball-gowns the best. Colors change from season to season as well. Dream Lover II, Dream Come True, Heavenly and Infatuation are a few of the biggest sellers for 2007 so far. Tastes change every year. Teens who shop for modest dresses don't want to sacrifice fashion for coverage by wearing a prom dress that looks like it's a season behind. For Prom 2007, Sydney's Closet offers teens shopping for a modest prom dress the same trendy styles and colors being featured in traditional prom dresses.

What criteria do you use to choose which dresses to add to your collection?

Modest by Design Clothing Company: We search through thousands of immodest gowns to get to the 20-30 styles that we will carry. Our criteria for gowns that we will sell in our store are the following:

  1. that every gown we buy must have an actual sleeve,
  2. it should not go out too far on the shoulder,
  3. and it also must not be low-cut in the front or the back.

Sydney's Closet: Sydney, the Prom pro, searches worldwide for modest plus size Prom dresses that:

What made you decide to sell modest prom and occasion dresses online? We started our company focusing on modest casual-wear. It was becoming difficult to find clothing that met our standards for modesty. Almost as soon as we launched our web-site in 2000 we started to receive requests asking us to carry formal wear for women and juniors. As we searched for gowns to carry, we found that indeed there was a need that was not being filled. So we decided that we would do what we could to fill that void. Sydney's Closet decided to offer modest prom dresses because so many teen-age girls - and their Moms - emailed and called saying they couldn't find modest plus size prom dresses when they shopped in stores.

Are your customers religious girls, or are you seeing more and more young ladies drawn to modest dresses for different reasons? I think that the majority of our customers are religious girls. I received an e-mail from a young woman who quoted her religious leader telling them that "modesty is the style of virtue".

There are also some people who are looking to hide or enhance certain aspects of their figure, such as full arms or a plus size. Teens buy modest Prom dresses at for several reasons:

Are there any disadvantages to ordering a formal dress online? Isn't it the kind of thing you need to try on? I think that it's always easier to buy a gown that you can try on. It's easier to get an idea of which styles you like on your body when you can compare between cuts, fabrics, etc.. The problem that our customers have found is that most stores do not carry a selection of modest gowns, making them almost impossible for people to find. Each section of our web-site has a correlating size chart so that customers can take their measurements and compare them, which helps to get the best fit. We also allow for returns/exchanges so that our customers can exchange dresses until they find the fit they need. In an ideal world, everyone would get to try on a Prom dress. But that's not always possible for teens and Moms challenged to find modest plus size prom dresses in stores near where they live. Today they can search online for the Prom dress of their dreams and a solution to their dress up dilemma.

The expert fashion team at Sydney's Closet works one-on-one with each customer on the phone or through emails to help her find a dress that fits her curves and flatters her figure. also posts:

Twelve Tips for that Perfect Modest Prom Dress: (from Sydney's Closet)

Modest prom dresses are the hottest topic today in the modest clothing industry. There are more and more sites carrying modest prom dresses every year. True freedom of choice can only occur when there are more choices. Those choosing to show more fabric and less skin are beginning to find their freedom online. While each site may use differing criteria of what is considered modest, they all have the customer's satisfaction with her formal dress in mind. See some of the styles mentioned for Modest Prom 2007.

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